If you’re looking for ways to partner with brands and make money with sponsored posts, you will discover the secret weapon for earning money from sponsored content in this article. If you’re eager to take your blog’s reach up a notch and increase your earnings while offering the best value to your readers, this could be the ideal moment to begin earning money from sponsored blog posts. Not only can writing sponsored posts provide an entirely new avenue to boost your earnings and increase your readership, but it’s also an excellent way to create new partnerships and provide valuable products and content for your readers.
If you write posts for sponsored content, you’ll be responsible for sharing and promoting products or services to a broader audience. As a reward for representing an organization’s product or service and disseminating information about the company’s name, you’ll get paid by the brand with a chance to try their products or service for free. Promoting a brand’s image online makes you an influencer or brand ambassador. There are various methods to becoming an ambassador for a brand.
Finding the right company to partner with is your first step; the next step is to locate the appropriate contact person within the company to start the process. In addition, you’ll need to strategize the right marketing strategies and look into the contract agreement with the company. Once you’ve secured the brand new one, you must implement the distinctive campaign by putting together the post as a sponsored one and then sharing the post on your social media pages.
Here are some essential strategies and tips to prepare yourself to become a successful brand ambassador and make money with sponsored posts.
How to Make Money with Sponsored Posts
Table of Contents
Grow Your Blog and Interact with Your Visitors
The best way to establish a partnership for sponsored content with brands is to grow your blog traffic and create an active audience. You need to develop a habit of providing helpful content to grow your blog and keep your audience engaged all the time. To get a sponsorship endorsement with any company, spend a few months increasing your website’s traffic and developing a loyal audience. And this can only happen when you consistently provide insightful content that people want to read.
Most brands will look for interesting comments from your readers and you. They’ll want to see that you consistently provide your customers with value and exciting material. Engaging your followers is equally vital as daily traffic and page views. Many new bloggers would like to avoid this step and immediately start reaching out to companies about a potential collaboration. The company partners with bloggers to get brands and products seen; it is as simple as that.
Sponsorships give brands a chance to get in front of their target audience and even a chance to get in front of a new audience that has yet to hear about them! So, if you have no traffic on your site and with little or no engagement from your audience, why should they partner with you?
Before contacting brands, you should get at least 10,000 unique visitors to your blog every month. If you increase the number of views to 20,000 per month, you have a much better likelihood of securing a collaboration. Having massive traffic with a highly active audience is a must if you want to land a partnership for sponsorships.
What if you don’t have a massive audience, you ask?
Technically, you don’t need a massive audience to monetize your blog with sponsored content. Of course, brands will want to reach a sizeable audience with your blog, but if you have active audiences that engage with your content constantly, some brands will want to work with you. The only thing is that you will earn little money with low traffic compared to when you have massive traffic. But as your blog audience increases, your value and the money you earn will also increase.
Make a Media Kit and sign up for a Brand Network Site
A media kit is an application form for a job on your site. It is a complete guideline for what the brand’s representative or a sponsor should know about your website. The media kit must include fundamental elements like your blog’s general overview of topics, data, and previous collaborations. It should also include the sales pitch, which outlines how you plan to market the brand and explain what benefits the collaboration will bring to all the parties involved.
Key elements in your media kit should include your bio or blog about-page, social media statistics, case studies, previous partnerships and collaborations, and testimonials (what others have said about you). These elements will make it easier for any brand to know your work and what they should expect when the partnership finally works out.
Once you have the elements for your media kit, you can head to the various influencer network websites to sign up for a possible sponsored content gig. It is common to start by creating an influencer profile and uploading details of your social media presence and blog stats. Influencer network websites help connect brands and influencers (bloggers and content creators). When you join them, you will have access to sponsor content gigs you can apply for within the network.
If you’re thinking of monetizing your blog with sponsored content, find Sponsored Content Opportunities through Influencer networks such as:
- Social Fabric
- Soapbox Influence
- Izea
- Activate
- Weave Made
- Massive Sway
- Pollinate Media Group
- Clever
- Webfluential
Start with Small Companies
Once you have signed up for any influencer network website, you will find different brands looking for sponsorship deals. Instead of choosing the biggest names in the industry with solid branding and online presence, reach out to smaller businesses and startups to get an increase in revenue. Smaller businesses are typically keen to expand their exposure to the public and typically respond quicker than large corporations.
There are fewer hoops to cross when getting marketing contracts from small-sized businesses. You are usually paid more quickly when compared to big companies. Make your messages clear, concise, and straight to the point; introduce yourself and your website. Let the company know why you appreciate their products or service and how you’d love to work together to enhance the brand’s products or services exposure via sponsored posts.
Remember to include the prepared media kit to demonstrate your expertise and professionalism.
Avoid the Sales Pitch to Your Readers
After you have secured the sponsored content deals with a company and have signed the contract agreement, you must strategically present the brand to your followers in a manner that does not appear overly forceful. Remember, you are writing for your audience even though a brand is paying for it; your approach must be a win-win. Transparency is usually the key to keeping your followers engaged while increasing the brand’s exposure.
Be bold enough to let your audience know the content is sponsored. Provide an honest and positive review of the company’s products or services, how they will impact their lives or businesses, and why they should patronize the company. Remember, you must adopt a win-win approach, promoting the company’s products to your audience and letting them know what they stand to gain by patronizing the promoted products. With such an approach, you showed you care about your audience’s business and needs while you delivered what you promised the brand.
Remember to include a call-to-action button to the brand’s official website or landing page within your sponsored posts. With the call-to-action button, it will be easy for any of your readers who is convinced of how the products can change their businesses or personal lives to reach out to the company and sign up for their services or buy their products.
Develop a Strategy to Meet the Brand’s Needs
Certain brands may want to partner with you for short-term campaigns. Other brands may leave this open, and the timeframe may be contingent on the cost. Consider the timeframe when you write your proposal. Even if a campaign is brief doesn’t mean it shouldn’t be multi-faceted. Consider three or more phases of your campaign. Examine the marketing strategies to promote the brand’s content, including awareness, consideration, and conversion.
Use Different Channels to Distribute the Message.
Following the establishment of a schedule, you should devise a strategy for the content that you will create inside each stage of the brand partner’s campaign. Consider their goals and how your content can move them closer to those targets. Try to put yourself in the shoes of your target audience to come up with content ideas that will help spread the word about the business and achieve its objectives.
Include the topic, structure, and distribution strategy for each content you intend to present to the brand. If you want to create content for your website, newsletter, Facebook, Instagram, etc., that will appeal to each of your audiences, you may take a single topic and publish it in several distinct formats.
Take the same idea into multiple media forms, such as a blog post, a video, or an Instagram story. You can create a blog article, share it on your social media handles, and send it to your email list. You can also make a video to be published on Facebook or other social media.
The idea is to spread the message about the brand to a wider audience using every means and channel in your arsenal. By distributing the sponsored content repeatedly with different media, your target audience will develop an interest in the brand, and the brand will begin to see the results of your effort.
Final Thoughts on how to Make Money with Sponsored Posts
Working with brands for sponsored content is one of the best and most efficient methods to make money from your website. Your goal must be to partner with them regularly. You must produce positive results for them with explosive content on your website to unlock long-term partnerships. If you are good at presenting content that generates astonishing results for brands, you are sure of consistent money, as brands will keep looking for your blog.
