TikTok is a great social media app specifically designed for short videos. The duration of the videos ranges between 15 and 60 seconds. The platform is ideal for comedy and entertainment but it is now being utilized for information. The so-called influencers that gain an audience consistently on TikTok provide brief snippets of tips, advice, and self-promotion. Fashion, beauty, personal finance, and cooking are the most popular subjects for informative videos. The platform is increasingly used for marketing or selling items. In this article, we will explain the 15 best strategies to grow your TikTok followers.
TikTok has become the most downloaded social media app in 2022, with over 1 billion users globally. As a result, the usage of TikTok as a marketing channel is gaining traction by the day. It’s time to start treating your TikTok presence as a serious business and establishing a connection with brands to make money on the platform.15 Best Strategies to Grow Your TikTok Followers in 2023 Click To Tweet
How to Grow Your TikTok Followers
Building massive followers on TikTok is essential to be relevant on the App. Building a larger following allows you to better connect with your intended consumers, who will become more aware of your brand, buy more of your products, and advocate for your business. Getting more followers quickly is a short-term solution, even if you can use some platforms to help you do it. Genuine TikTok followers are interested in your brand and content is essential for making the most of the platform.
Learn: How to Make Money on TikTok
Several strategies exist to expand one’s TikTok fan base in 2023 majority of these strategies are free, while few are paid. I will explain each of them one after the other.
Here are the 15 Best Strategies to Grow Your TikTok Followers
Free Strategies to Increase TikTok Followers
- Identify Your Target Audience
Identifying your target audience is the most crucial action to take if you wish to increase your TikTok Followers. But do not just attempt to gain followers in the hopes of gaining followers. You want to attract the right kind of followers, those who are attracted to what you do and ready to engage your content. Just like many other social media platforms, TikTok users cover multiple categories of demographics, geographical regions, and areas. The content type that works for one TikToker may not work for others because they don’t have the same audience and are not in the same niche or demographic region. Before investing in your TikTok journey, it’s wise to know who your target audience is.
The first step in attracting new followers is understanding your existing audience thoroughly. Which types of videos do they want to see on TikTok? Having a TikTok Business account grants you access to a wealth of information about your audience. If you analyze your followers and how they engage with your content, you may learn a lot about them and the content they like to consume.
Once you’ve identified your target audience, you’ll need to develop content targeting that group. To gain more TikTok followers, you need to approach your content to inform and entertain your intended audience to build real connections.
- Upgrade Your TikTok Account to A TikTok Business Account
If you are a content creator with the mindset to gather massive followers on TikTok, you must upgrade your account to a business account. TikTok Business account offers an analytics tool to help you better understand your account performance and engagement. The account will give you an overview and insights into your weekly and monthly views, follower growth, and trending videos to obtain more followers.
With TikTok Business Account, you will access TikTok’s Business Suite to analyze your profile, video, content, and LIVE videos. You can use TikTok ads to promote your videos to a broader audience to gain more followers. You can also use the Commercial Music Library of over 1 million commercially licensed songs and sounds in your content. And you can use view the trending videos for tips on best practices for creating content and strategy.
- Upload Quality Videos
High-quality videos on TikTok bring a better viewing experience to users and make them more willing to watch and share your videos. Indeed, TikTok videos do not have to look like Hollywood. However, if your videos lack quality sound with blurring video, no one will watch them, not to talk of sharing them. To increase your followers on TikTok, investing in a ring light and powerful microphone can make your videos more appealing. Searching for a better and quiet location to shoot your video is another way to improve your video quality.
- Leverage Trends
TikTok Algorithm focuses on trending topics, and you can significantly boost your TikTok followers by participating in the latest trends when they occur. There is a reason that video or music is trending, and you can take advantage of the trending content to boost your followers, but the fact that something is trending does not mean that you must participate. Before participating in any trends, ensure it’s in line with your niche and will sit well with your followers.
Using trending songs in your content is a fantastic method for increasing your TikTok followers and showcasing your content’s personality to new users.
- Educate Your Followers
You must learn to serve your followers with educative and entertaining content. Producing content that solves your audience’s daily life challenges in a fun manner is an excellent method to educate and inform your followers. The most effective TikTok content for influencers and brands is always in edutaining manners. Using TikTok to create entertaining and informative content that benefits your followers can drastically increase your TikTok followers.
- Leveraging Trending and Relevant Hashtags
Leveraging trending and relevant hashtags will give your content a better chance of being seen by your target audience. As with any other social platform, hashtags can be crucial to spreading your content. Using trending and relevant hashtags for your video increases your chances of being featured on the People For You Page. Using hashtags will help you increase your TikTok followers, especially when you use a mixture of branded, trending, and relevant hashtags on your videos.
- Participate and Create Challenges
Challenges are one of the biggest trends on TikTok and can increase your followers. There are many challenges on TikTok, and most of them are created by influencers or brands to grow their products. You can create a challenge for others to participate in or participate in a TikTok challenge that your target audience is participating in. If you can dare and are ready to be vulnerable, you can participate in any challenge to grow your followers.
- Engage With Other TikTok Creators
Create time to engage with other creators and brands on TikTok. Engaging with other TikTok creators on the platform is essential for your growth, using TikTok’s duet and stitch features to increase engagement. One of the best ways to engage other content creators on TikTok is through duet or stitch features, where you take an existing TikTok video and add your video to it. Dueting and stitching a video in your niche is an easy way to get new followers. Another way to engage other content creators is by regularly commenting on their content.
- Create Engaging Content
High-quality content relevant to the audience is essential to increasing engagement and followers on TikTok. On TikTok, you can go viral without massive followers when you produce quality content that resonates with people. To stay at the top and increase your followers, ensure your content is high quality, trendy, or relevant to what people want to see.
- Create Lots of Content
Like any other social media platform, creating lots of content increases your chance of ranking. To increase your followers on TikTok, create more content. Content is everything; having lots of videos in your TikTok account increases your chances of getting on “For You Pages” which could translate to free followers.
- Cross-Promote Your Videos
Marketing strategy is beyond TikTok alone. A successful digital marketing strategy must incorporate other social media platforms like YouTube, Instagram, and Facebook. Use your presence on other social media platforms to promote and share your TikTok videos. Sharing and promoting your TikTok content on other social media platforms will make your existing followers identify your TikTok handle and follow you on TikTok.
- Post At the Right Time
One of the most effective ways to increase TikTok followers is to post your content at the right time. The ideal time to post is when your followers are online. It might be a bit of trial and error before you find the perfect time, but it’s well worth it. With a TikTok business account, you can find your follower activity to know the specific days and times your followers are most active on TikTok. With such analytics, you can schedule your content to be posted within that time of the day.
- Engage With Your Audiences
Another excellent way to increase your TikTok followers is to engage with your current followers on TikTok. Engaging your audiences by Liking, commenting, and responding to their comments will increase your followers drastically. When you like and comment under their comments, you are simply building an emotional bond with them, making them share your content more and increasing your followers.
Paid Strategies to Increase TikTok Followers
If you have put all the free strategies mentioned above in place but still want more views and followers on TikTok. Here are the best ways to beat the TikTok algorithm and grow your followers on TikTok and views with paid media.
- Use TikTok Ads
One of the best ways to beat TikTok the algorithm and get your content in front of a massive audience is to use TikTok Ads Manager to promote your content. If you have money to spend to promote your content and increase your followers, create a TikTok Advertiser Account, and you have access to the entire oceans of TikTok users globally.
With TikTok Ads Manager, you can access various ad management tools, such as targeting, custom audiences, ad creation, and insight reports to maximize ad results. Depending on your budget and your target audience, you can choose ad options such as in-feed ads, TopView, Brand Takeover, Brand Hashtag Challenges, and Branded Effect. With TikTok ads manager, you can target specific demographics and locations and use the ‘Custom Audiences’ feature to find people who already know or have engaged with your business on TikTok.
- Promote Your Videos
If you make an original video with an excellent commercial soundtrack, you can Promote your video to reach a wider audience and increase your followers organically. Promoting your video to relevant audiences on TikTok will increase your following and brand visibility.
Note: Please know that you can only promote videos with original or soundtracks that you can use commercially. And you can only promote your content when you are 18+.
There is no foolproof method to gain popularity and increase followership on TikTok. However, there are many options for increasing your content’s visibility and ensuring that it appears on the appropriate For You pages. To increase your chances of getting followers without buying fake followers online. You need to identify your audience, take advantage of trends, hashtags, and challenges, cross-promote on other social media networks, publish when your followers are online, and promote your videos using TikTok ads manager.
TikTok continues to increase in popularity so if you’re interested in getting more followers on TikTok, there’s no time to waste. Using the tips in this article, you’ll be well on your way to getting more TikTok followers, increasing engagement, and building a vibrant community on the platform. With more than 800 million monthly active TikTok users worldwide, it’s pretty much a guarantee that you’ll find your target audience on the platform—you just need to create the content they want to see.
Final Thoughts on How to Increase TikTok Followers
There is no foolproof method to gain popularity and increase followership on TikTok. However, there are many options for improving your content’s visibility and ensuring that it appears on the appropriate For You pages. To increase your chances of getting followers without buying fake followers online. You need to identify your audience, take advantage of trends, hashtags, and challenges, cross-promote on other social media networks, publish when your followers are online, and promote your videos using TikTok ads manager.
TikTok is a growing social media app with over 1 billion users; it is undoubtedly a platform where you can use your content to reach your ideal target users and grow your business’s visibility. Now that you know how to grow your TikTok followers, it’s time to know ways you can make money on TikTok.