How to Make Money on YouTube in 2025: 6 Easy Strategies

Making money on YouTube has become a popular way for people to earn a living while doing something they enjoy. YouTube is the largest video-sharing platform in the world, with billions of active users and millions of hours of content uploaded daily. Creating and sharing engaging videos on YouTube can build a loyal audience and potentially earn revenue from advertising, brand deals, sponsorships, merchandise sales, and more.

However, making money on YouTube requires dedication, hard work, and a solid strategy. Today, I will show you how to make money on YouTube and highlight key factors that can help you monetize your YouTube channel and turn your passion into a profitable career.

How to Make Money on YouTube in 2025: 6 Easy Strategies Share on X

How to Make Money on YouTube

Making money on YouTube may not be your primary motivation for starting a channel. Still, the earning opportunities on YouTube are enormous and juicy to reject regardless of your reasons for starting the channel. Here are ways you can monetize your YouTube channel.

1. Join the YouTube Partner Program

The first revenue stream people turn to on YouTube is ads; whether you desire to make money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is the first step.

Joining the YouTube Partner Program (YPP) is the first step towards making money on the YouTube channel. To be eligible for the YouTube Partner Program, you must meet the following requirements:

1. Have at least 1,000 subscribers.
2. Have at least 4,000 watch hours in the past 12 months.
3. Comply with YouTube’s terms of service and community guidelines.
4. Have an AdSense account (or create one if you don’t already).

Once you meet these requirements, you can apply to join the YPP through your YouTube account. YouTube will review your channel to ensure it complies with its policies and guidelines, and if approved, you’ll be able to monetize your videos with ads. You’ll earn a percentage of the revenue generated by the ads that play on your videos, and you can track your earnings through your YouTube Analytics dashboard.

It’s important to note that being accepted into the YPP doesn’t guarantee success or a steady income. To build a successful YouTube channel, you must consistently create high-quality content that engages your audience and grows your subscriber base.

You’ll also need to stay up-to-date with YouTube’s policies and algorithms to ensure your content remains eligible for monetization. However, you can turn your passion for creating videos into a profitable career with hard work and dedication.

Here’s how to enable YPP monetization on YouTube:

• Sign in to your YouTube account.
• Click the icon for your account in the top right corner.
• Click YouTube Studio.
• In the left menu, select Other Features > Monetization.
• Read and agree to the YouTuber Partner Program terms and eligibility requirements.
• Create a new Google AdSense account or connect an existing one to your channel. (You need an AdSense account to get paid.)
• Set your monetization preferences.

Once you’ve created an AdSense account and set your monetization preferences, return to the dashboard and select the Analytics tab on the left. To get an idea of your predicted YouTube revenue, select Revenue from the top-level tabs, then scroll down to the chart Monthly Estimated Revenue.

What is YouTube Premium?

YouTube Premium is a paid membership program that allows fans to watch and support their favourite content creators without advertisements interrupting them. There are a few changes for creators, as they will be paid for content consumed by non-members and on YouTube Premium. It is a subscription-based service powered by YouTube that provides users with

additional features and benefits not available in the platform’s free version. At the same time, pay the content creator for their content. By subscribing to YouTube Premium, users can enjoy the following benefits, while YouTube uses part of users’ subscriptions to pay the Premium content creator.

• Ad-free viewing: YouTube Premium members can watch videos on the platform without any interruptions from ads.
• Background play: Members can play videos on their mobile devices and continue listening to the audio even when they leave the YouTube app or lock their phones.
• Offline downloads: Members can download videos to their mobile devices and watch them offline without an internet connection.
• Original content: YouTube Premium members can access exclusive content created by YouTube, including movies, series, and shows.
• YouTube Music Premium: YouTube Premium subscribers also get access to YouTube Music Premium, a music streaming service that provides ad-free access to millions of songs.
• Access to YouTube Kids: Members can access YouTube Kids, a separate app with kid-friendly content and parental controls.

YouTube Premium creators are compensated based on how

many members watch their content. Consider revenue from YouTube Premium subscribers as an additional revenue stream to what you’re already earning from ads. While it is simple to set up, earning money as a YouTube Partner is far from the most lucrative revenue stream you can create for yourself.

Why you should look beyond ads for revenue on YouTube

While advertising revenue is a significant way to earn money on YouTube, there are many other ways to monetize your channel and diversify your income. Here are some reasons why you should look beyond ads for revenue on YouTube:

• Ads can be Unpredictable

Advertising revenue can fluctuate based on various factors, including changes to YouTube’s policies and algorithms, changes in viewer behaviour, and changes in advertiser demand. By diversifying your revenue streams, you can reduce your reliance on ad revenue and create a more stable income.

• Additional Revenue Opportunities

Beyond ads, many other ways to monetize your YouTube channel include sponsorships, merchandise sales, fan funding, crowdfunding, and affiliate marketing. Exploring these opportunities allows you to tap into additional revenue streams and earn more money from your channel.

• Better Engagement with Your Audience

You can deepen your engagement with them by offering additional products or services and building a more loyal fanbase. This can lead to increased viewership, more comments, and more shares, which can ultimately help grow your channel.

• More Control over Your Brand

By diversifying your revenue streams, you have more control over your brand and income. You can choose which products or services to promote and how to promote them, allowing you to maintain your creative vision and stay true to your audience.

In short, while ads are a significant way to make money on YouTube, looking beyond ads for revenue can help you diversify your income, engage with your audience, and maintain more control over your brand.

By exploring additional revenue streams and building a sustainable business model, you can turn your passion for creating content into a profitable career.

Here is how you can earn money from YouTube without AdSense.

2. Sell Products or Merchandise

Selling products or merchandise is another popular way to make money on YouTube channels and build a deeper connection with your audience. By offering branded merchandise or other products related to your niche, you can create an additional revenue stream and offer your fans something tangible to support your channel.

There are numerous products you can sell to assist you in making money on your YouTube channel. Selling products like t-shirts, coffee mugs, snapbacks, and other products within your niche and content can earn you additional income with your ads revenue.

Here are some tips for selling products or merchandise on YouTube:

• Identify your Audience

Before you start selling merchandise, it’s important to understand who your audience is and what they’re interested in. This will help you create products that resonate with your fans and drive sales.

• Create High-quality Products

Your merchandise should be high-quality, well-designed, and relevant to your content. Whether you’re selling t-shirts, mugs, or other items, make sure they reflect your brand and offer value to your fans.

• Promote Your Products on YouTube

Use your YouTube channel to promote your merchandise and drive sales. You can include links to your online store in your video descriptions, create dedicated product videos, or showcase your merchandise in your videos.

• Offer Exclusive Items

To incentivize fans to purchase your merchandise, consider offering exclusive items that can only be purchased through your channel. This can include limited edition items, autographed merchandise, or other unique products.

• Use a Reliable E-commerce Platform

Make sure you use a reliable e-commerce platform to sell your merchandise. Platforms like Shopify, Teespring, Spreadshirt, and WooCommerce handle everything from inventory management to shipping, making it easy to sell your products online.

You can even take it a step further by creating and selling your handmade products and running your business through your YouTube channel with related how-to video tutorials to sell your products.

You have a unique advantage over others selling products as a YouTuber with an existing massive audience. You can use YouTube’s robust system to drive traffic to your store and build a reputable brand.

You can create an additional revenue stream and deepen your connection with your audience by selling products or merchandise. You can turn your YouTube channel into a profitable business with the right products and promotions

By selling products or merchandise, you can create an additional revenue stream and deepen your connection with your audience. With the right products and promotions, you can turn your YouTube channel into a profitable business and make money on YouTube on autopilot.

3. Crowdfund Your Next Creative Project

One of the most beautiful ways to make money on YouTube is through Crowdfunding. Crowdfunding is a popular way to fund creative projects and raise money from your audience. By launching a crowdfunding campaign on platforms like Kickstarter, Indiegogo, or Patreon, you can ask your fans to contribute money to support your next project, whether a new video series a short film, or an album.

With Crowdfunding, you can get help from your fans to buy better equipment for your video, hire actors, or cover other production costs. By crowdfunding your next creative project on YouTube, you can raise money from your audience and turn your passion into a reality.

With the right pitch, rewards, and promotion, you can successfully fund your next project and create content your fans will love.

Here are some tips for crowdfunding your next creative project on YouTube:

• Set a Clear Goal

Before launching your crowdfunding campaign, set a clear goal for how much money you need to raise and what you will use the funds for. Be transparent with your audience about your budget and how the funds will be used.

• Offer Exclusive Rewards

To incentivize your fans to contribute to your campaign, offer exclusive rewards they can’t get anywhere else. This can include early access to your content, personalized messages, merchandise, or other unique perks.

• Create a Compelling Pitch

Your crowdfunding pitch should be engaging, informative, and emotional. Use visuals, storytelling, and your connection with your audience to make a compelling case for why your project is worth funding.

• Promote Your Campaign on YouTube

You can use your YouTube channel to promote your crowdfunding campaign and drive contributions. This can include creating dedicated videos about your campaign, promoting it in your video descriptions, and asking your viewers to share your campaign with their networks.

• Engage with Your Supporters

Throughout your crowdfunding campaign, engage with your supporters and keep them updated on your progress. This can include sending regular updates, responding to comments, and thanking your supporters for their contributions.

4. Get Audience Support through “Fan Funding”

Fan funding, also known as “donations” or “tip jars,” is another way to make money on YouTube channels and get support from your audience. It involves asking your fans to directly contribute money to your channel to support your content and help you continue creating videos. If you’re creative with good content, you can use Fan Funding to get your massive audience to support your creative and make money on YouTube. 

Here are some tips for using fan funding to monetize your YouTube channel:

• Choose the Right Platform

Several platforms allow you to accept fan funding, such as Patreon, Ko-fi, and PayPal. Choose the platform that best suits your needs and allows you to easily accept donations from your fans.

• Offer Perks or Rewards

To incentivize your fans to donate, offer perks or rewards for different donation levels. This can include access to exclusive content, shoutouts in your videos, or personalized messages.

• Be Transparent

Be transparent with your fans about how their donations will be used and what they can expect in return. Communicate your goals and what you plan to do with the funds you receive.

• Promote Fan Funding on Your Channel

Use your YouTube channel to promote fan funding and encourage your fans to donate. This can include mentioning it in your videos, adding links to your fan funding platform in your video descriptions, and thanking your supporters in your videos.

• Engage with Your Supporters

Keep your supporters engaged by regularly communicating with them and providing updates on how their donations are helping you create content. Consider hosting live Q&A sessions or offering personalized rewards to show appreciation for their support.

By using fan funding on YouTube, you can get direct support from your audience and continue creating the content that your fans love. With the right platform, rewards, and promotion, you can make money on YouTube and turn your passion into a sustainable career.

If you’re looking for ways to fund your creative projects and engage with your fans, there are plenty of options out there to consider. Here are some popular choices:

• Super Chat: This feature is available for live streamers on YouTube, allowing viewers to donate money anytime during the stream. To use Super Chat, you’ll need to enable advertising on your YouTube account.
• Channel Memberships: With channel memberships, your fans can support your channel through monthly payments and gain access to exclusive perks. However, you must be part of YouTube’s Partner Program to use this feature.
• Patreon: A popular membership platform that allows creators to get paid by fans who subscribe for as little as $1 per month. In return, subscribers receive exclusive content from the creator.
• Tipeee: This platform offers one-time and recurring donations for creators seeking funding options.
• Buy Me A Coffee: Buy Me A Coffe is a Patreon alternative platform that allows you to accept donations and membership fees for exclusive content. With a flat 5% fee and instant payouts, it’s a user-friendly option for creators to monetize their content. Most content creators use Buy Me A Coffee to get people to send thank you tips to them for creating quality content. I use it too.

5. Work With Brands as an Influencer

Working with brands as an influencer is another way to make money on YouTube. This involves partnering with companies to promote their products or services to your audience in exchange for compensation.

Brands worldwide are increasingly investing in influencer marketing and sponsorships, spending a larger percentage of their advertising budgets on influencers who have already earned the trust of their audiences.

Here are some tips for working with brands as an influencer on YouTube:

• Build a Strong Brand

To attract and become successful influencers, you must build a strong brand around your YouTube channel. Focus on creating high-quality content, engaging with your audience, and building a following on social media.

• Identify Potential Partners

Research brands that align with your niche and audience and reach out to them to see if they are interested in working with you. You can also sign up for influencer networks and platforms like, Aspire, or Upfluence.

• Negotiate Fair Compensation

When working with brands, negotiate fair compensation for your services. This can include flat fees, commission on sales, or a combination of both.

• Disclose Sponsored Content

Make sure to disclose any sponsored content in your videos and follow your country’s guidelines for influencer marketing. This includes clearly labelling sponsored content as “paid promotion” or “sponsored” in the video title and description.

• Create Authentic Content

Make sure to create authentic content that aligns with your brand values. Avoid promoting products or services you don’t believe in or don’t align with your audience’s interests.

You can make money on YouTube by working with brands as an influencer, you can also monetize your YouTube channel and earn money through sponsorships and partnerships. With the right negotiation skills, authenticity, and audience alignment, you can successfully work with brands and turn your passion into a sustainable career.

6. Become an Affiliate Marketer

Another way to make money on YouTube channels is by becoming an affiliate marketer. Affiliate marketing involves promoting products or services and earning a commission for each sale made through your unique affiliate link. You can work as an affiliate marketer for brands, incorporating product placements, endorsements, and other forms of content. 

You must, however, disclose the partnerships to your viewers in your videos.

Here are some tips for becoming an affiliate marketer on YouTube:

• Choose the Right Affiliate Program

Research affiliate programs that align with your niche and audience and offer products or services your audience is interested in. Consider programs like Amazon Associates, ShareASale, Impact, or Commission Junction.

• Promote Products Authentically

Make sure to only promote products you believe in and align with your brand values. In most cases, promoting products you have used and trusted will serve your audiences’ interest better. Avoid promoting products solely for the commission and focus on providing value to your audience.

• Use Unique Affiliate Links

Use unique affiliate links provided by the affiliate program to track sales and earn commissions. Include the links in the video description or annotations in your videos.

• Disclose Affiliate Links

Make sure to disclose affiliate links in your videos and follow the law of your country guiding affiliate marketing. This includes clearly labelling affiliate links as “affiliate” or “ad” in the video title and description.

• Optimize Your Content for Conversions

Focus on creating content that drives sales and encourages viewers to click on your affiliate links. This can include creating product review videos, tutorials, or product comparisons.

By becoming an affiliate marketer on YouTube, you can make money on YouTube channel and earn money through commissions from product sales. With the right affiliate program, authenticity, and content optimization, you can successfully become an affiliate marketer and turn your passion into a sustainable career.

How Many Views do you Need on YouTube to Make Money?

The number of views you need on YouTube to make money varies depending on a few factors, such as your niche, audience demographics, and revenue streams. However, the main factor determining how much money you can make on YouTube is the number of monetized views you get.

To monetize your YouTube channel, you must join the YouTube Partner Program and meet their eligibility requirements. Once you’ve joined the program, you can monetize your videos with ads, sponsorships, merchandise sales, and more.

You need at least 1,000 subscribers and 4,000 watch hours in the past 12 months to be eligible for ads. Once you meet these requirements, you can apply for monetization and start earning money from ad revenue. However, the amount of money you can make from ads varies depending on factors such as ad format, ad placement, and advertiser demand. According to a report by Influencer Marketing Hub YouTubers earn around $0.18 per view from ad revenue on average. This means that for every 1, 000 views YouTubers earn $180.

Keep in mind that ad revenue is just one revenue stream on YouTube. To maximize your earnings, consider diversifying your revenue streams and exploring other options such as sponsorships, merchandise sales, affiliate marketing, and fan funding.

How to Get Paid on YouTube

To get paid on YouTube, you need to have monetized your videos and have earnings accumulated in your AdSense account. Here are the steps to set up your payment information and receive payments on YouTube

• Set up Your AdSense Account

To monetize your YouTube channel, you must have an AdSense account. If you don’t already have an AdSense account, you can sign up for one through the YouTube Partner Program.

• Set up Your Payment Information

 In your AdSense account, go to the “Payment settings” page and select your preferred payment methods, such as direct deposit or wire transfer. Make sure to fill out all required information accurately.

• Meet the Payment Threshold

You must reach the threshold in your AdSense account to receive payments from YouTube. Generally, the payment threshold is $100.

• Verify Your Account

To receive payments, you must verify your AdSense account by providing your personal information, such as your name and address.

• Receive Your Payments

Once you have accumulated earnings in your AdSense account and have met the payment threshold, YouTube will issue a payment to your chosen payment method at the end of the month. Payments can take several weeks to process, depending on your payment method and country.

Diversifying your revenue streams and exploring other ways to make money on YouTube to maximize your earnings is important. One way you can make money on YouTube as a beginner with a small number of subscribers is through affiliate marketing. 

How Much Money Do YouTubers Make Per Year?

The amount of money YouTubers make per year varies widely and depends on several factors, such as the number of views, the type of content, and the monetization methods used. According to the Influencer Marketing Hub report, a YouTuber with an average of 20,000 views per day earns around $28.50 to $47.50 per day.

Here are a few examples of estimated earnings for different types of YouTubers:

The amount of money YouTubers make per year varies widely and depends on several factors, such as the number of views, the type of content, and the monetization methods used. According to the Influencer Marketing Hub report, a YouTuber with an average of 20,000 views per day earns around $28.50 to $47.50 per day.

Here are a few examples of estimated earnings for different types of YouTubers:

Gaming YouTuber: Gaming YouTubers who have a large following and get millions of views can earn anywhere from $10,000 to $1 million per year, depending on their content and monetization methods. This is because gaming is one of the most successful niches on YouTube.  Beauty YouTuber: Beauty YouTubers who have built a large audience and partner with brands can earn an average of $6,700 per sponsored video, according to a report by Business Insider.

Remember that these are just estimates and that YouTubers’ earnings can vary widely depending on their niche, content, audience size, and monetization methods. It’s also important to note that YouTubers often have other sources of income, such as sponsorships, merchandise sales, and affiliate marketing, which can significantly boost their earnings.

Tips for Selling on YouTube

If you want to sell products or services to make money on YouTube, here are some tips to keep in mind:

• Build a Loyal Audience

Before you start selling on YouTube, you must build a loyal audience. Focus on creating valuable content that engages your viewers and encourages them to subscribe to your channel. The more engaged your audience is, the more likely they will buy your products or services.

• Use video to Showcase Your Products

Video is a great way to showcase your products and services. Create high-quality videos that showcase your products and explain their benefits. Use close-up shots, slow-motion, and other visual techniques to highlight the key features of your products.

• Add Calls-to-Action

Make it easy for your viewers to buy your products by including calls to action in your videos. Use annotations or end screens to direct viewers to your online store or product page. You can also include links to your products in the video description.

• Collaborate with other YouTubers

Collaborating with others can help you reach a wider audience and generate more sales. Find other YouTubers in your niche and collaborate on videos or promotions.

• Offer Special Deals and Promotions

Offering special deals and promotions can help you generate more sales on YouTube. Consider offering exclusive discounts or bundles to your viewers to incentivize them to buy.

• Monitor Your Analytics

Use YouTube’s analytics to track your sales and engagement. Pay attention to which videos and products generate the most sales and adjust your strategy accordingly.

By following these tips, you can effectively sell products or services on YouTube and build a successful business on the platform.

Final Thoughts on Making Money on YouTube

Making money on YouTube requires patience, hard work, and dedication. It’s not an overnight process; it takes time to build a loyal audience and monetize your videos.

However, following the tips we’ve discussed, you can effectively monetize your content and build a successful career on the platform. Remember to focus on creating high-quality content, building a loyal audience, and monetizing your videos through ads, sponsorships, merchandise sales, fan funding, and other methods.

Stay consistent, engage with your audience, and experiment with new ideas and strategies to grow your channel and increase your earnings. With persistence and good content, you can succeed on YouTube and turn your passion for video creation into a lucrative career.

Frequently Asked Questions (FAQs)

Making money on YouTube involves various strategies, each with its own requirements and potential benefits. Here are some frequently asked questions about making money on YouTube: