How to Make Money Writing Emails

Do you know that writing emails for businesses is another goldmine in this digital world? You can make money writing emails as an email copywriter, even up to six figures. In a world driven by digital communication, email has always been a secret and cost-effective tool for people who know how to use it. Imagine turning your passion for writing into a money-making business, all while sitting comfortably at home. The money you can make writing emails depends on how you can write persuasive emails to get recipients open and engage with the emails.

Before now, people saw email as merely a tool for communication—but it has evolved into a strategic asset for businesses and individuals to stay connected with their customers and foster a new relationship. Emails are now used to craft captivating sales pitches that make products fly off the virtual shelves, engaging newsletters that promote brand loyalty and compelling storytelling that sparks action—email writing is the alchemical formula that turns ordinary messages into extraordinary profits.

Today, I will show you how you can use your writing skill to transform your persuasive words into money. Whether you’re a seasoned writer seeking to diversify your income streams or a budding wordsmith ready to unleash your creativity, the power of crafting compelling emails is unparalleled. However, this isn’t just about composing ordinary messages that people ignore and send into the trash bin; it’s about mastering the art of writing persuasive emails that command people’s attention, engage their hearts, and open their wallets to make a purchase.

So, are you ready as I introduce you to the secrets behind crafting emails that don’t just fill inboxes but also increase sales? This article will explain various ways you can monetise your email copywriting skills and discuss the pros and cons of each one. One good thing about making money as an email copywriter is that you don’t have to be a PhD holder in English or a decade of writing experience; even if you’re a beginner copywriter, you’ll be able to maximise your earning potential with a passion for words, a pinch of creativity, and the willingness to dive headfirst into the lucrative world of email writing.

Let’s turn your email copywriting into a cash-generating engine and your ideas into a more valuable currency. Get ready to wield your pen and script your success story through the art of writing emails that pay. But before then, let’s understand what Email Copywriting is.

What is Email Copywriting? 

Email copywriting is an act of crafting persuasive and engaging written content for email marketing campaigns. It involves creating compelling messages to persuade people that receive the emails to take a specific action, such as purchasing, signing up for a service, attending an event, or simply engaging with the content. Effective email copywriting goes beyond merely conveying information. It aims to evoke emotions, build relationships, and drive conversions by employing techniques such as Attention-Grabbing Subject Lines, Engaging Content, Compelling Call-to-Action (CTA), and Personalisation. 

How Much Can You Make as An Email Writer?

According to the data available on Salary.com, an average email writer in the USA earn over $150,000 per year. The potential earnings of an email writer can vary widely depending on factors such as experience, expertise, client base, industry, and the quality of your work. 

But you must understand that there is no one-size-fits-all answer to how much you can make as an email writer. Depending on the type of email monetisation strategies you employ, If you write emails for a company to share a percentage of the sales your emails generate, you can make as much money as you can imagine. At the entry level, you can earn around $20 to $50 per hour, while if you are already a professional with a strong track record and niche expertise, you could earn up $100 to $200 or more per hour. Project-based payments can also vary widely, ranging from a few hundred dollars to several thousand dollars per email campaign.

Ultimately, your income as an email writer will depend on your unique circumstances and your position in the market. Your earning potential as an email writer can increase as you build your reputation, enhance your skills, and develop good relationships with your clients.

Ways to Monetise Your Email Writing

Email writing provides numerous monetisation options that assist you in turning your writing skills into a profitable source of money.

Here are the most profitable ways to make money online as an email writer.

1. Write Emails for Clients as Freelancer 

This method is one of the best ways to make money writing emails, if you’re starting your career as an email writer; it can be done as a side hustle or run as a full-time income. You can write emails as services to businesses, entrepreneurs, startups and organisations on a freelance basis. Write persuasive and engaging email campaigns for their marketing efforts, product launches, and promotions. Some companies hire freelance email copywriters to craft compelling email campaigns to sell their products or services. Depending on the terms of the agreement, you can charge per email or get paid monthly. 

Businesses and brands may pay you commission to craft various types of emails, such as:

• Lead generation emails
• Autoresponder emails (nurture, onboarding, abandoned cart sequences, etc.)
• Weekly email newsletters
• General news/announcement and content promotion emails

In terms of earning potential, the amount you can charge clients depends on how much money your emails make for the client. 

While your skill as a freelance writer is one variable that influences the ROI you can produce, other variables (that aren’t really in your control) include:

• The offer’s relevancy to the email list audience
• The email list’s engagement and loyalty
• The profit margin of the offer 

Another thing to remember is that lead-generation email writing will earn you more money than writing newsletters for your clients. So to make money writing emails, you may look for companies needing lead-generation emails rather than those looking for a weekly newsletter writer. 

Related: 40+ Best Remote Jobs Websites to get freelance Jobs

How to get Freelance Email Writing Job? 

If you’re an Email Copywriter who can create high-converting, on-brand copy for Emails/SMS and Landing Pages. You can write captivating sales emails that will sell products off the virtual shelves and craft engaging newsletters that promote brand loyalty and compelling storytelling that sparks action in the inboxes. You can visit Flexjobs, Peopleperhours, and Remotive to Piche your skill for companies and businesses in search of email marketing campaign writing. 

Pros:

• Immediate cash flow with the freedom benefits of freelance writing
• Moderate earning potential 

Cons:

• You have to search for clients in need of your service.
• The payment may not be regular, unlike a full-time job
• Managing clients can be a tough one. 

Above all, remember that the key to successful email writing as a freelancer is consistently providing value to your clients. Focus on building a strong relationship, delivering quality content, and crafting persuasive messages that make subscribers take action.  

2. Get a Full-Time Job as An In-house Email Writer

This is one of the best ways to make money writing emails because it gives you financial stability, as you know the exact amount you expect at the end of the month. Most larger businesses employ in-house email copywriters to send persuasive and engaging emails to subscribers that generate autoresponders and advertise new items or sales. 

As an in-house email copywriter, you work directly for a company as a member of its marketing team. You’ll help develop the company’s email marketing campaign strategy and write email copy for its marketing campaigns and advertisements. You will write email copy for the company that hired you as an in-house writer to engage the audience and convert existing and prospective customers, and you can earn as low as $100,000 per year.

The pay may not be that much, but it comes consistently. working as a full-time email writer offers the potential for a high income, job security, and the opportunity to develop deep knowledge and expertise in email marketing. It can be a rewarding step for those with strong writing skills and a passion for persuasive communication who want to into a full-time job.

How to Get an Email Writing In-house Job? 

To get hired as a senior and professional email copywriter, you may need to search for email marketing jobs online using Google or LinkedIn, but you must have a portfolio they can see to know you are capable of delivering. Many companies, including e-commerce and startups, will hire you as an email copywriter to write various emails to generate and nurture leads. 

Pros:

• By working as a full-time email writer, you can enjoy the stability of a steady income. Unlike freelancing, where income can fluctuate, a full-time position as an email writer provides you with a consistent source of income.
•  As a full-time email writer, you have the opportunity to develop a deep understanding of the company you work for. This knowledge allows you to become more effective in your career, and you use the knowledge somewhere else.
• Working full-time as an email writer allows you to improve your skills and expertise continuously. With each email campaign, you can refine your copywriting techniques and learn from the results, enhancing your career daily.
• Depending on the company you work for, full-time positions often come with benefits such as health insurance, retirement plans, paid time off, and more. These benefits can provide added security and peace of mind. 

Cons:

• Writing persuasive and effective emails requires creativity, attention to detail, and meeting the company’s expectations. The pressure to consistently deliver high-quality work can be stressful and demanding.
• Email writing is competitive, with many skilled writers vying for the same opportunities. This can make it challenging to stand out and secure high-paying clients.
• As a full-time email writer, you may work long hours and sacrifice personal time to meet deadlines and client demands. This can lead to a lack of work-life balance and potential burnout.

3. Offer Premium Content

This is another lucrative and rewarding way to make money writing emails. Do you know those emails you get that share interesting stories, advice, or updates? Those are newsletters. People like them, and some are willing to pay for these emails from their favourite writers. It’s like having a mini-magazine delivered to your email inbox. There are two ways to earn money through Premium Content/Subscriptions using newsletters. It’s either you grow your email lists and earn through premium content, or you write newsletter emails for some big names in your niche while you make money and learn from their stuff.

An email list is like planting a little money tree that keeps growing over time; if you have grown active and engaging email lists, you can offer premium content once a week or monthly aside from the free tips given to all your subscribers. The premium content should be exclusive to the people ready to pay to read your content.  I always tell new bloggers to start building email lists from the beginning; it’s like having a group of people excited to read what you write. It’s like having your own little club where you share cool stuff.

Once you have your newsletter going, you can be clever to share some of your best stuff for free – it’s like inviting people to try a yummy sample. Then, you can ask them to pay a little for the really cool stuff. It’s like having a special VIP section for those who want extra goodies. And this is where you make money from selling premium content through email writing. Think of it like a weekly update that’s useful and fun, like sharing your favourite tips and tricks. But then, for the super interested folks, you can offer even deeper dives into topics or show them cool data you found. It’s like giving them access to the secret backstage area.

In a nutshell, newsletters are like sending interesting emails to people who want to read them. It’s like sharing secrets with your little club of email buddies; some of them might even pay you for the cool stuff you share!

Pros:

• Increased revenue potential: You can generate additional income beyond traditional advertising or sponsorships by offering premium content. This can significantly boost your earnings and make your newsletter a profitable venture.
• Premium content provides a unique and valuable experience for your subscribers. By offering content they can’t find elsewhere, you create a sense of exclusivity and make your newsletter more enticing.
• Premium content attracts subscribers who are genuinely interested in your niche or expertise. These subscribers are more likely to be highly engaged and loyal, leading to a stronger community around your newsletter.
• By delivering high-quality premium content, you position yourself as an authority in your field which can enhance your reputation, attract more subscribers, and open up opportunities for collaborations or speaking engagements.
• As your subscriber base grows, the revenue potential from premium content increases. This scalability allows you to expand your earnings as your newsletter becomes popular. 

Cons:

• When subscribers pay for premium content, there is an increased expectation for high-quality and valuable content. This can put pressure on you to consistently deliver exceptional content, which can be demanding and time-consuming. 

• It requires significant time and effort to build a loyal subscriber base and create valuable content that people are willing to pay for. It may take time to see significant returns on your investment.

• The success of monetising premium content relies heavily on the number of subscribers you have. The revenue potential may be limited if you cannot attract a substantial subscriber base. It requires effective marketing and audience growth strategies to maximise the monetisation potential.

Related: Benefits of List Segmentation in Email Marketing

4. Promoter Affiliate Marketing Emails

You can partner with companies and promote their products or services to your email subscribers. Earn a commission for each sale made through your affiliate links included in the emails. Imagine you have a group of friends who really trust your recommendations. Now, to make money writing emails with this method, picture this: you tell your friends about a cool gadget you found, and they all rush to buy it. Well, in the online world, this works similarly, but with emails.

Promoting affiliate email marketing is like recommending cool stuff to your email friends. When they buy, you get a little bonus. But remember, just like with your real friends, you need to be trustworthy and mix in some fun and useful stuff to keep them happy and interested. It’s like building a friendship with your email pals and helping them find awesome things at the same time!

If you have successfully grown your email lists with so many people who like getting emails from you and engaging with your emails, you can team up with companies (affiliate marketing) and tell your email subscribers about their products and services you find interesting. When your email subscribers buy those products or use their services, the companies give you a little share of the money they make. It’s like getting a “thank you” for being a great recommender.

Here’s the trick. You must tell your subscribers about things they’ll like and want, and that’s why it’s a good idea to only sign up for affiliate products in your niche, something your subscribers would find interesting. If your friends love video games, you wouldn’t talk about gardening tools, right? So, you need to pick things that make sense for them. That way, they’re more likely to buy, and you’ll make money.

But you must mix things up; imagine if you only talked about the gadgets, you found and never shared fun stories or helpful tips about the stuff. Your friends might start ignoring your messages. The same thing can happen with your email friends. You must share cool offers and interesting stuff to keep your subscribers interested and happy. Like in real life, too much of one thing isn’t great. If you only talk about stuff to buy and forget about being helpful, your email friends might get bored or annoyed. You want to keep a balance – a mix of fun and useful things and the cool products you tell them about. 

Pros:

• Email marketing has been proven to have higher conversion rates than other marketing channels. Subscribers receiving your affiliate offers via email are more likely to take action and purchase, resulting in higher affiliate commissions.
• Client management is off your board; yours is to refer and get paid for every sale generated. 
• It’s the most cost-effective way to generate passive income. It requires minimal investment and can yield significant returns, especially when promoting high-converting affiliate offers.

Cons:

• As an affiliate marketer, you have limited control over the product or service being promoted. If the product or service does not meet your subscribers’ expectations, it can reflect poorly on your brand and reputation.

• Potential for spam complaints; if subscribers feel they are receiving too many promotional emails, they may mark your emails as spam. 
• Finding and collaborating with affiliates programs that meet your subscribers’ needs takes time and effort.

5. Promote Sponsored Content

Collaborate with brands and businesses to write and send promotional emails to your list. Brands pay you to feature their products or services in your emails. This monetisation strategy and affiliate marketing are two cousins. One is where you get a piece of the pie when your friends buy the restaurant’s food (affiliate email marketing). The other is when the restaurant gives you money upfront for telling your friends about it (sponsored promotions). In promoting sponsored content, you charge a set fee for promoting the partner brand’s products or services to your email subscribers. 

This type of email writing monetisation strategy is getting paid to tell your email subscribers about the brand’s content. Instead of getting a slice of money when they buy in affiliate marketing, you get paid upfront for saying, “Hey, check out this awesome product!” But remember, being trustworthy and ensuring your subscribers like what you’re sharing is the secret to success in this monetisation strategy. It’s like being a friendly guide to your pals and earning cash for it!

To really make money writing emails with this strategy, the number of your email subscribers matters; just as some parties have many guests and others have a few, your email subscribers matter. If you have large email subscribers who like and open your emails, you can ask for more money. Imagine you’re selling lemonade; you’d charge more if your lemonade was famous and everyone wanted it. Similarly, you can ask for a bigger fee from brands to promote their content if you have large email lists with massive open and click-through rates.

Related: How to Work with Brands and Make Money with Sponsored Content

You can simply tell the brand how great your email lists are and how engaged each email you send out is. It always costs the brand more when you have millions of engaging email lists. You will be like a superstar who gets paid to attend events.

Pros:

• You have the freedom to set your fixed fee rather than a commission, which reduces your risk.
• It provides an opportunity to earn money through collaborations with brands and sponsors.
• Collaborating with brands can expose your content to their established customer base, increasing your visibility and potential for new followers or readers.
• You can include multiple sponsored listings in a single email without fatiguing your audience.
• It’s a better way to make passive income.

Cons:

• You must already have a multitude of active and engaged email lists.
• When promoting sponsored content, you have limited control over the content.
• Finding suitable sponsors that align with your values and interests can be challenging.

6. Promote Your Own Products/Services

another way to make money writing emails is by promoting your own products to your subscribers. Just as you can promote affiliate products and sponsored content with emails, you can as well promote your personal stuff, like digital products or services you render. You can write and send email campaigns to promote your own eBooks, online courses, or digital products. With persuasive copywriting, you can convince your subscribers to buy your products or patronise your service. You also use email campaigns to promote your consulting or coaching services. For example, in your emails, you can provide valuable insights and information to establish your expertise and attract clients that will buy your digital products.

One beautiful thing about promoting your stuff is that you don’t share the profit with anyone. The email writing monetisation strategy has This opportunity usually has the highest earning potential; the only challenge is that you will handle every process and manage clients all by yourself. 

Pros: 

• Building and promoting your own products or services can provide long-term revenue potential. As you refine and expand your offerings, you can create a sustainable income stream that is not reliant on external affiliate programs or sponsorship.
• When you promote and sell your products or services, you can earn higher profit margins than promoting affiliate products. You have control over pricing and can maximise your earnings.
• Promoting your own products or services allows you to build and strengthen your brand. You have control over the messaging, design, and overall brand experience, which can lead to increased brand recognition and loyalty.

Cons: 

• Creating and promoting your products or services requires significant time, effort, and resources. 
• There is always a failure risk when promoting your products or services. If the product or service does not meet the needs or expectations of your audience, no one will buy, and that means you won’t make any money. 

How to Make More Money as An Email Copywriter

If you’ve been learning the art and skill of crafting compelling emails, it’s time to uncover strategies that can fill not just inboxes but also your bank account. Let’s look into how you elevate your email copywriting game and transform it into a thriving source of income. Email writing is embracing creativity and unfolding the art of making more money while doing what you love – writing emails that captivate, engage, and convert. 

Here are some ways to help you boost your earnings as an email copywriter. 

1. Grow Your Email List

Increasing unique, engaging, high-quality subscribers is the best way to make more money from your email marketing effort. With many high-quality subscribers, everything you do to make money from email writing will work even better. The percentage of high-quality subscribers will be less than your entire email list because.

• Around 10% of the people who opt into your email list will make a mistake in their email ID.

• Around 20% of your subscribers will unsubscribe from your emails within 30-60 days. Some of them only signup to get your lead magnet, and after that, they may unsubscribe

• Around 10% of your subscriber list will go cold every month.

And there’s no point in sending emails to those who go cold and unsubscribe from your list. As people unsubscribe and go cold, you must replace them with new subscribers. And from the new subscribers, more people will opt out and become cold- the cycle goes on. 

To grow and increase your subscribers, optimise your signup and landing pages, make your call-to-action buttons more visible and create a compelling lead magnet (free e-book, checklist, webinar, toolkits, case study, coupon, free trial etc.) to encourage users to subscribe to your email list. 

2. Refine and Improve Your Copywriter Skills 

Continuously improve your email copywriting skills. Study different writing styles, persuasive techniques, and storytelling methods to create compelling, engaging email content that resonates with readers. You should take some online courses on email copywriting to improve your copywriting skills to maximise your income. The more captivating and persuasive email content you write, the more chances you have of increasing your revenue. You may also need to go beyond just writing emails. You may also learn to add value by providing insights into email marketing strategy, subject line optimisation, and audience segmentation. These skills acquisition will position you as a strategic partner who understands email marketing. 

3. Choose a Niche

Consider specialising in a particular email writing niche or industry. Becoming an expert in a specific area can make you more valuable to clients seeking email copy tailored to their target audience. The best email copywriters specialise in a particular niche in turning their email lists into a sustainable business.

4. Networking and Collaboration

Connect with other professionals in the marketing and business world. Attend networking events, conferences, and online forums to expand your reach and connect with potential clients. Collaborating with others in your field will help you organically generate more leads so that you don’t have to constantly drive ads to landing pages and sales pages to drive more email. You could go on podcasts, make guest appearances on similar YouTube channels, and do joint webinars with other copywriters, brands and creators.

What Are You Waiting For?

I know you’re standing at the crossroads of this exciting way to make money, considering whether to embark on a fulfilling email writing career. Email writing can ignite your creativity and fill your days with purpose and profit. Whether you’re thinking of crafting persuasive sales pitches, weaving captivating narratives, or simply engaging with readers monthly newsletters, your words can spark actions, forge connections and pay your bills.

Email copywriting may be an excellent career choice because of the benefits in the field, but just like other businesses, email marketing is hard, and it takes a lot of patience to grow it. But with a positive mindset, you can embrace the challenges, relish the learning curves, and celebrate each milestone, for they are the building blocks of your ascent in this ever-evolving landscape. 

So, as you embark on this exhilarating journey, keep refining your skills, nurturing your creativity, and daring to innovate. Your dedication will yield rewards beyond the lines you write – it will pave the way for a future where your words become your livelihood and a testament to your passion. With persistence, authenticity, and a touch of ingenuity, you have the power to carve out a remarkable career in email writing that not only fulfils your aspirations but also leaves an indelible mark on the hearts and minds of your readers.

Which email writing monetisation strategies would you like to embrace, and which have you tried? Let me know in the comment section, and if you enjoy the article, kindly share it with your friends on social media.  

FAQs about How to Make Money Writing Emails 

Here are the top frequently asked questions most beginners ask me about making money writing emails.