You’ve just created your blog with a beautiful interface. You have a beautiful and mobile responsive website and flooded with compelling content, but no traffic yet. Don’t worry, you’ve done everything right. All you need now is to strategize how to draw traffic to the blog. And I have good news for you. You can drive traffic to your blog with Facebook Ads.
There are many ways to boost your website traffic. But in this post, I will show one of the best ways that’ll ensure your blog traffic keeps increasing every day. Having more customers visiting your website has a lot of benefits, in fact is the best thing every blogger desire. If you have a blog and you refresh the blog always with new contents, then you should desire to have return audiences in your blog as well as new audiences discovering your blog post.
Facebook is one platform you can use to generate enough traffic to your website; Facebook has about 1.5 billion active users daily and more than 3 billion monthly active users. With this amount of users, Facebook is therefore a platform you should use to increase your blog traffic.
Now let’s look at what to do on Facebook that will lead to a tremendous increase to your website.
Ways to Increase your website traffic with Facebook Ads
Table of Contents
Always Publish Contents On Your Facebook Page
One of the simplest things to do have increase traffic on your website is to regularly publish engaging content on your Facebook Page. This will build engagement and loyalty between you and your audience. You must make sure you always share interesting tips, news and photos or videos of your products and services on your Facebook page several times a week.
The content you share on your page should be eye-catching and engaging. It can be in the following format: Pictures, GIF and Videos. Make sure to include links to your website on your page posts with clear calls to action, such as Sign Up, Learn More, Shop Now, Book Now, Use App and Send Email depending on what you do and how you want people to engage with your page. This will enable people to easily click through to your website.
Create Facebook Ads
Creating Facebook ads is one of the fastest and easiest ways to reach more people on Facebook as well as increase traffic on your website. But knowing what kind of ad to create can seem difficult at first, but no hassle, I will break it down for you.
Remember, your goal for creating Facebook ads is to increase your website traffic, that’s must lead you to how you want people to engage with the ads you created. Your ads must speak about products or services you want to promote your website, this will enable you to reach people who are likely to click your ads and visit your website. This type of ads drives people to your website’s homepage, online store or any products URL you choose.
Linking your website address to your ads will make you get more customers directly to your site. Your Ads will show up on people’s News Feed on desktop and mobile devices which make people visit your website and increase your conversions rate.
Enhance Your Landing Page
You must carefully choose where you want to send people when they click your Facebook ad. When you’re trying to promote a specific product with your ad, ensure you, direct people, straight to the product’s page instead of directing them to your homepage. And if your ad is for a promotion, direct people to a landing page where they can learn more about the promotion.
If you fail to do this chances are that 90% of people will leave your webpage because the product they saw in the ads does not display directly in your website and this will make you lose a potential buyer and possibly cause them never to return to that website again, linking the right URL to your ads will optimize your conversion rate.
Choose the Right Target for Your Ads
This is the most important step. There are over 3 billion people on Facebook and if you don’t target your ads well, you may end up losing money on your ads and not getting traffic on your website all because you advertising to wrong people.
It is wise to show your ads only to the people who are most likely to become part of your business and increase your sales. Creating Ads on Facebook is enough criteria that it will drive traffic to your website just like that, you must channel your ads to the people who have interest in your products or likely to buy from you.
For instance, if you are in Nigeria selling babies’ diaper on your online store, your ads should be targeted towards women between age 18-45, and your location should be Nigeria except you intend to ship the products out of the country that’s when you can include other countries.
Not only that you can narrow the ads to people who are interested in anything related to babies, but you can also as well use Facebook targeting tools to help you reach specific groups of people. You can target your ads to people using their location, age, gender, and interest.
Measure and Optimise Your Success
Now that you have boosted your website through ads and selected the right audiences for your ads, it’s very important to check how well your ads are doing. This information will help you determine how successful your ads are doing and know the page your audiences visit most on your website.
There are several ways to measure and optimize the success of your ads. But the best way to understand how your Facebook ads are doing is to go to Facebook Ads Manager. Using Facebook Insight and Ads Manager will give you a better understanding of how many people engage with your website and which of your ads performed better.
Final Thoughts
Facebook ads is a better instrument in your hand if you want to grow your website traffic, promote your products pages or create awareness about your business.
A Facebook ad in the hand of the website owner is like cooking gas in the hand of a good chef, it will bring out the sweetest meal at the end. I hope the above process has given you a better understanding of how to drive traffic to your website using Facebook ads.
Don’t just read it, go and increase your website traffic with Facebook Ads.
