If you’re tired of spending money on email marketing platforms that hide essential features behind paywalls, you’re not alone. Smart marketers and small business owners are ditching expensive email marketing subscriptions and turning to one-time, affordable self-hosted email marketing software that runs right from their own servers. Ultimately, you will gain full control, eliminate recurring fees, and have room to scale freely without needing your wallet’s approval.
Affordable Self-hosted email marketing software, like the kind sold on CodeCanyon, gives you the engine to build and automate your email campaigns without relying on third-party platforms.
Self-hosted email marketing software like MailWizz, Acelle Mail, and a few others offer serious firepower. And the best part? You can connect them with affordable SMTP services like Amazon SES, Mailgun, or even your own server setup and send emails for pennies.
In this post, I will show you the most affordable self-hosted email marketing software you can buy, tools that let you own your list, control your sends, and sleep better knowing you’re not at the mercy of platform shutdowns or pricing hikes.
Whether you’re a blogger, agency owner, course creator, or just tired of Paid email marketing platform limitations, this list is for you.
Table of Contents
What is Email Marketing?
Email marketing is simply using email to talk to your audience, build relationships, and make money.
Think of it like this: instead of hoping people stumble on your Instagram post or praying the algorithm shows your YouTube video, you land directly in someone’s inbox, the same inbox they check daily, sometimes before brushing their teeth.
With email marketing, you collect people’s email addresses (with their permission), then send them helpful tips, product offers, updates, or even full-blown sales campaigns. It’s like building your traffic channel that no one can take from you.
Let’s say you’re a blogger. You write an article, someone loves it, and they subscribe to your newsletter. A few days later, you send them a free checklist. Next week, you will offer them a paid ebook or course. That’s email marketing. It builds trust and makes sales, all behind the scenes.
Even big brands use it. Ever bought something online and got a “Thank You” email? That’s email marketing. Do you have a discount code in your inbox? That’s email marketing too.
Now here’s the cool part: you don’t need to be a techie or a marketing guru to get started. You just need the right tools, and that’s where self-hosted email software comes in.
Why Go for Self-Hosted Email Marketing Software?
If you’ve ever had your account suspended without warning, hit a subscriber limit out of nowhere, or watched your monthly bill increase as your list grows, you already know why self-hosted email marketing software is important, especially for a small business that still needs money for other tools.
Self-hosted email marketing software flips the script. Instead of renting space on someone else’s platform, you’re running the entire system on your own server, like having your own Mailchimp, but without the price tag or limitations.
Here’s why you need to go for self-hosted email marketing software.
- One-Time Payment, No Monthly Drip or Charges
With tools like Relayzo or Swift Send from CodeCanyon, you pay once (usually under $50) and it’s yours for life. That’s a breath of fresh air compared to SaaS tools that charge you more just because you hit 2,000 subscribers.
- You’re in Full Control
Your list? Yours. Your rules? Yours. No more surprise shutdowns, banned words, or vague “violations.” When you’re self-hosted, and have no third-party company to tell you how you run your campaigns.
- Cheaper Sending With SMTPs Like Amazon SES
Instead of paying $200/month to send 50,000 emails, you could send the same volume through Amazon SES for less than $1. That’s not a typo. Combining self-hosted email marketing software with a cheap SMTP is important for any serious small business owner.
- Scales Without Punishing Your Wallet
Most email marketing platforms charge more as your list grows. With self-hosted tools, you grow at your own pace. Whether you’ve got 1,000 or 1,000,000 contacts, your costs stay nearly the same; you only upgrade your server if needed.
- Better Deliverability (If Set Up Right)
Yes, it takes a bit of setup, but once you configure your DNS, SPF, DKIM, and SMTP, your emails land right where they belong: in the inbox. No shared IPs, and no spam traps caused by other users on the same platform
In short, self-hosted email marketing restores control to you. It is not for everyone, but if you want freedom, lower costs, and full ownership of your data, it is worth trying.
Affordable Self-Hosted Email Marketing Software
If you’re looking for powerful email marketing tools without monthly fees or frustrating limits, this affordable self-hosted email marketing software has your back.
They’re cost-effective, beginner-friendly, and packed with the features you need to grow your list, automate campaigns, and boost sales, all while keeping full control. Whether you’re a solo creator, small business owner, or agency, these self-hosted email marketing tools deliver serious value without draining your wallet.
MailWizz is one of the best-selling and most trusted self-hosted email marketing software on CodeCanyon, and for good reason. Built on the Yii PHP framework and MySQL, it gives you full-blown email automation power that rivals top-tier SaaS platforms, but without the recurring fees or restrictions.
It’s been around for years, trusted by marketers, agencies, and businesses that need to cut down costs while scaling up email performance.
If you want to manage your own campaigns or run email marketing as a service, MailWizz gives you the flexibility and integrations of the big platforms without the big bills.
It’s a one-time purchase software that you install on your own server. Once it’s set up, it handles everything from collecting subscribers to sending bulk email campaigns, managing lists, autoresponders, statistics, and many more.
What MailWizz Can Do
- Send newsletters, autoresponders, and transactional emails
- Build automated email sequences (welcome emails, follow-ups, etc.)
- Segment and tag subscribers based on behaviour
- Track everything: opens, clicks, device type, geolocation, and more
- Run A/B split tests on subject lines or content
- Set up suppression lists, bounce handling, and feedback loops
- Create subscription forms to capture leads (yes, it can generate leads)
- Offer email marketing as a paid service (SaaS mode)
Installing MailWizz is as easy as uploading it to your server and running the installer. It comes with a step-by-step web installer. MailWizz runs smoothly on shared hosting (like Namecheap, Hostinger, HostAfrica) or any VPS (like Namecheap, DigitalOcean, Vultr, etc.). For serious performance and better deliverability, a VPS + Amazon SES setup is gold.
MailWizz Key Features
- Campaign Management
MailWizz lets you send both one-time emails and automated sequences. You can create regular campaigns (blast emails), autoresponders (like a welcome series), and even A/B split campaigns to test subject lines, content, or send times. You can pause, resume, or resend campaigns with just a click. You also get real-time stats for opens, clicks, bounces, and unsubscribes, so you can see what’s working and adjust accordingly.
- Subscriber Management
Managing your audience is simple. You can import subscribers via CSV or API, add them manually, or collect them through opt-in forms. MailWizz helps you segment your subscribers based on activity (like who opened or clicked) or any custom field (like city or interests). You can also automate actions, like unsubscribing or blacklisting inactive users, which keeps your list healthy and deliverability strong.
- Autoresponders & Email Automation
MailWizz also lets you set up email sequences based on time or user actions. You can send a welcome email immediately after signup, then follow up 3 days later with a tutorial, and 7 days later with an offer. You can also trigger emails based on subscriber activity, like sending a follow-up to people who clicked a link but didn’t buy.
- Email Template Builder
You get access to both a basic drag-and-drop editor and an HTML source editor for creating emails. You can use dynamic tags like {{FIRST_NAME}} to personalise emails. It also supports responsive design, so your emails look good on mobile and desktop.
- SMTP & Delivery Integration
You’re in full control of how emails get delivered. You can connect MailWizz to third-party SMTP services like Amazon SES, Mailgun, SendGrid, Elastic Email, SMTP2GO and any custom SMTP server (e.g. Postfix, Exim). It supports multiple delivery servers, load balancing, server rotation, and setting quotas per server or user. This means you can route high-volume campaigns through different providers to avoid throttling or blacklisting.
- Multi-Tenant Support (SAAS Ready)
MailWizz isn’t just for personal use; you can turn it into a business. It supports multiple customer accounts, each with its own login, lists, campaigns, and limits. You can sell email marketing access to clients, define how many emails, subscribers, or lists they can use, and even brand their dashboards.
- List & Segmentation Management
You can create multiple lists, each with its own set of fields, pages (like unsubscribe/thank-you pages), and automation rules. Segments let you target specific groups within a list based on custom criteria, like only sending to people in Lagos who opened the last email or clicked a certain link.
- Bounce, Complaint & Unsubscribe Handling
MailWizz automatically processes hard bounces, soft bounces, complaints, and unsubscribes via feedback loops and return-path processing. It handles the hygiene part of your email so your sender’s reputation stays solid.
- API Access & Webhooks
Developers can use the MailWizz API to build custom applications, connect with other platforms, or automate data syncing. You can push subscriber data, trigger campaigns, and pull stats directly into your dashboard or CRM. You can also use Zapier, custom webhooks, or even cURL/API calls to integrate it with CRMs, landing pages, or eCommerce platforms.
- Custom Fields & Personalisation
You can create unlimited custom fields for your lists, like gender, birthday, favourite colour, etc. These fields can be used to personalise your campaigns, segment your audience, or trigger specific emails.
- Built-in Pages & Forms
You can customise opt-in forms, thank-you pages, unsubscribe pages, and email confirmation pages for each list. They’re mobile responsive and support redirect URLs. This allows you to maintain brand consistency across every user touchpoint.
Pricing: $86 one-time payment for the Regular License, while the Extended License costs $275.
If MailWizz is the classic champion, Relayzo is the slick new kid built in 2025. It’s another affordable self-hosted email marketing software made for marketers who want power, scale, and smart automation without any limitations from a third-party platform.
Relayzo isn’t just another bulk email sender. It’s packed with modern tools like AI-powered campaign optimisation, advanced deliverability features, drag-and-drop email builders, and a no-limits subscriber model. In short, it’s made for people who want to send millions of emails, run behaviour-based automation, and still have room to breathe.
What Relayzo Can Do
- Manage unlimited subscribers and send high-volume campaigns
- Automate email sequences based on behaviour or dates
- Use AI to plan, write, and optimise campaigns
- Build beautiful, mobile-ready emails with a drag-and-drop editor
- Connect to multiple SMTPs, including PowerMTA, Amazon SES, Mailgun, etc.
- Create multiple client accounts under one dashboard (SaaS-style)
- Customise everything: dashboards, domains, tracking, access, reports
Relayzo Key Features
- Smart Inbox AI Assistant
Relayzo’s built-in AI Assistant takes the guesswork out of your email marketing campaign. From planning to performance, it helps you do more with less effort. You can chat with the AI to brainstorm ideas, map out your messaging, and build your campaign flow all in a natural, back-and-forth way.
- Advanced PowerMTA Control Panel
If you care about deliverability (and you should), Relayzo integrates with PowerMTA to control IP warmups, bounce rates, domain mapping, and throttle settings. This helps get your emails in the inbox, not the spam folder
- Unlimited Scalability & High-Volume Sending
You can send emails to 10 or 10 million subscribers. No caps. No crying over monthly limits. It’s optimised to send millions of emails per hour, so you can scale your email marketing effortlessly. Perfect for big list owners or aggressive growth marketers because it uses multiple SMTPs to load balance like a pro.
- Agency-Friendly Multi-Customer Management
It allows you to manage multiple clients or brands from one dashboard. Relayzo makes it simple to manage multiple clients under one roof without any issues. You can spin up as many client accounts as you need. Each one has its own data, reports, and email setup, so nothing ever overlaps or gets mixed up.
- Drag-and-Drop Email Builder
Relayzo comes with a Drag-and-Drop Email Template Builder to help you create stunning emails without any HTML knowledge. Just choose a layout, drag in images and text blocks, and customise colours or fonts to match your brand.
Others include:
- Custom Fields & Smart Contact Management
- Smart Image Library
- Advanced Segmentation for Targeted Campaigns
- Automated Campaign Series and Triggers
- Dynamic Content with Spintags (Spintax)
- SMTP Integration & Seamless Delivery
- Branded Sending and Tracking Domains
- Bounce, Complaint & Feedback Loop Management
- Suppression List Management
- Geo-Location Tracking
- Advanced Analytics & Reporting
- Team Collaboration & Activity Logs
Relayzo isn’t just “another self-hosted email marketing software.” It’s the complete package: automation, deliverability, personalisation, and scale without the monthly squeeze. Relayzo delivers the tools to help you send more, sell smarter, and scale faster.
Pricing: $37 one-time payment for the Regular License, while the Extended License costs $199.
If you’re tired of “per month, per contact” billing models draining your wallet, Maildoll might be your new best friend. This affordable self-hosted email marketing software and SMS marketing software packs the punch of a full-blown automation suite without subscriber limits, recurring fees, or complex roadblocks.
From drag-and-drop email builders to AI chat and even SMS campaigns, Maildoll lets you run your entire marketing campaign from a single dashboard to nurture leads, close sales, or resell marketing services. Maildoll revolutionises digital marketing, pay once, use forever with unlimited subscribers, no message caps, and total control over your campaigns.
You can send emails to 10 or 10 million subscribers. No caps. No crying over monthly limits. It’s built to send millions of emails per hour, so if you’re running big lists or scaling fast, Maildoll doesn’t blink. Load-balance like a pro using multiple SMTPs.
From bulk email and SMS to campaign automation, custom dashboards, and payment plans, it gives you everything needed to run (or resell) modern email marketing services. And it does it all for a one-time fee.
What Maildoll Can Do
- Run unlimited email and SMS campaigns from your own server
- Build emails with a visual editor — no HTML needed
- Track opens, clicks, bounces, and unsubscribes in real-time
- Automate campaigns with triggers and schedulers
- Create SaaS-style subscriptions and collect payments
- Manage multiple user accounts with sender IDs and limits
- Integrate with over 20+ payment gateways, plus Gmail, Mailgun, Twilio, and more
- Sell email/SMS services to clients directly through a white-labeled dashboard
Maildoll Key Features
- Email & SMS Marketing in One Dashboard
Maildoll isn’t just for email; it’s also a full-blown SMS marketing software. Launch bulk SMS campaigns from the same dashboard and reach your audience wherever they are.
- Drag & Drop Email Builder
Maildoll lets you create emails that look good with zero HTML skills. The drag-and-drop builder makes creating beautiful campaigns easy. From newsletters to flash sales, you can create anything in minutes.
- Email Scheduling & Automation
With Maildoll, you can schedule once and send while you sleep. Set campaigns to go out on autopilot even months in advance.
- Built-In Email Checker
Maildoll’s built-in email checker helps you clean your email list and boost deliverability. Less bounce, more inbox. Simple.
- Campaign Stats & Open Rates Tracking
You can track opens, clicks, and conversion rates without a magnifying glass. Maildoll gives you the stats you care about so you can tweak, test, and grow smarter.
- Payment Integration & Pricing Plans
Need to charge clients for your email service? Easy. Maildoll integrates with 20+ payment gateways, including PayPal, Stripe, and Flutterwave. Set pricing plans, get paid, and run your email marketing SaaS business on the side.
- Multiple SMTP Integration
Maildoll lets you plug in multiple SMTPs, Mailgun, Gmail, Yahoo, Zoho, Elasticmail, Sendinblue, Amazon SES, and even your own SMTP server. This means better inbox placement, faster delivery, and full control over your sending reputation. You can assign different SMTPs to different campaigns or clients for cleaner performance and warm-up flexibility.
Pricing: The regular License costs $39, and the Extended License costs $199
If you’ve ever felt restricted by any paid email marketing tools with usage caps, rising fees, or clunky dashboards, meet Acelle, an affordable self-hosted email marketing software built with a PHP framework that puts you back in control.
Whether you’re managing campaigns for yourself or reselling email services to clients, Acelle gives you the control, flexibility, and power most SaaS platforms charge hundreds for.
From lead capture to automated campaigns and subscriber segmentation, Acelle handles it all without calling home or limiting what you can do.
Acelle Mail is the perfect email marketing software for marketers, agencies, SaaS founders, or developers who want to own their infrastructure and resell without restrictions.
With Acelle, you can own an email service, manage large subscriber lists, or build custom automation. Acelle delivers serious functionality with no strings attached. Full control, full ownership, and a setup that scales with your ambition.
What Acelle Is Built To Do
- Send marketing emails via your own SMTP or third-party providers
- Build custom automations and autoresponders based on actions
- Run your own email marketing SaaS and resell access
- Integrate with Zapier, REST APIs, and external apps
- Track opens, clicks, bounces, and complaints, all in one place
- Verify email addresses with services like Kickbox or Emailable
- Design mobile-friendly campaigns and forms with ease
Acelle Key Features
- Multiple SMTP Integration
Acelle allows you to use multiple SMTPs, such as Mailgun, Amazon SES, SendGrid, SparkPost, ElasticEmail, or even your SMTP servers like Postfix or Exim. This gives you full control over your delivery, no more relying on someone else’s shared IPs or inbox reputation.
- Drag-and-Drop Automation Workflow
Acelle comes with a visual automation builder to create smart sequences based on user behaviour like sign-ups, link clicks, birthdays, or custom triggers to run your campaigns on autopilot.
- Complete List & Subscriber Management
You can import contacts via CSV or Excel, run single or double opt-ins, customise confirmation pages, and even send welcome or goodbye emails automatically. Plus, list segmentation helps you target the right people with the right message.
- Custom Tracking Domain
You can brand your links and emails with your own domain to boost your credibility, increase deliverability, and keep your sender reputation separate from anyone else’s.
- Deep Performance Reports
Acelle gives you real-time insights with charts and stats. You can track opens, clicks, bounces, and spam complaints down to the individual subscriber. It’s like having Google Analytics for your email list.
- RESTful API Access
Acelle offers a full REST API. You can automate contact syncing, trigger campaigns from other apps, or even build your own front-end dashboard if you want.
- Built-In Email Verification
You can reduce bounce rates and protect your sender score by verifying emails before sending. Acelle integrates with services like Kickbox and Emailable to tag risky, undeliverable, or safe addresses.
- Multilingual Support
Acelle speaks multiple languages. You can also edit the interface text or translate it into your own language to fit your brand perfectly.
- Embedded Forms for Lead Capture
You can create and customise opt-in forms for any list and embed them on your website. This makes list-building a breeze and your branding stays front and centre.
Pricing: $69 One-time payment for a regular License or $199 for an Extended License
Swift Send isn’t just another self-hosted email marketing software; it’s a full marketing command centre. Whether you want to send a quick campaign or set up full automation flows, Swift Send is built to handle it all. From contact management and custom fields to sleek, responsive templates, everything is right where you need it.
The dashboard is laid out like a well-organised menu; you can easily jump between Senders, Contacts, Custom Fields, Segments, Single Sends, Automation, Notification Settings, and Unsubscribe Groups.
Swift Send comes loaded with smart features that make your job easier and more efficient:
- Email Checker – make sure your emails hit the mark before sending.
- AI-powered Subject Line Suggestions – let AI craft subject lines that get opened.
- Suppression Lists – manage unsubscribes and bounces without breaking a sweat.
- Detailed Activity Logs – see who did what and when, with full transparency.
And if you’re running a business, you’ll love the extra perks:
- Supports 37+ Payment Gateways
- Built-in Support Ticket System
- KYC (Know Your Customer) Features
- User Management Tools for teams or client accounts
It doesn’t stop at email either. Swift Send supports Multiple Email and SMS Gateways, so your communication can go beyond the inbox.
Oh, and it supports multiple languages.
Swift Send isn’t just software. It’s your partner in building, sending, and scaling better email and SMS campaigns, all from one place.
Swift Send Key Features
With Swift Send email marketing software, you can send smarter, faster, and more effective email campaigns. From automation to AI-powered subject lines, Swift Send packs everything into one dashboard to give you full control without the tech overwhelm.
- Multiple SMTP Integration
Swift Send lets you use multiple SMTPs, including popular services like Mailgun, Gmail, Yahoo, Zoho, Elasticmail, Sendinblue, Amazon SES, and even your own SMTP server. This ensures better inbox placement, faster delivery, and full control over your sending reputation.
- Dynamic Email Templates
Swift Send offers dynamic email templates that allow you to create visually appealing, personalised emails without stress. These templates are fully customizable to ensure your brand identity shines through every campaign.
- Automation Capabilities
From welcome emails to drip campaigns and re-engagement sequences, Swift Send provides robust automation tools. You can set up triggers based on user actions or specific time intervals to ensure timely and relevant communication with your audience.
- AI-Generated Email Subject Suggestions
Leveraging artificial intelligence, Swift Send suggests optimised email subject lines to maximise open rates. This feature helps you craft compelling subject lines that resonate with your audience and improve engagement.
- Advanced Contact Management
With features like custom fields, segments, and suppression lists, Swift Send empowers you to organise and manage your contacts efficiently. Create targeted groups based on demographics, behaviour, or preferences, and suppress inactive or unengaged users to maintain list health.
- Email Checker Tool
Swift Send includes an Email Checker feature that validates email addresses before sending campaigns. This will help reduce bounce rates and ensure your messages reach real, active recipients, improving overall deliverability.
- Suppression List Management
Managing unsubscribes, bounces, and complaints becomes hassle-free with Swift Send’s suppression list functionality. You can easily clean your mailing lists and maintain high-quality sender scores.
Pricing: $49 one-time payment for the Regular License, while the Extended License costs $499.
If all you want is a solid, easy-to-use and affordable self-hosted email marketing software without the expensive monthly subscription, Mailer gets the job done fast. Built with Laravel 8.1, Vue.js, and MySQL, this self-hosted solution helps you manage campaigns, build lists, segment contacts, and track results… all under your roof.
Mailer is a powerful, flexible, and cost-effective email marketing solution for those who prefer owning their platform instead of paying monthly fees. It gives you complete control over data, branding, and scalability. It is ideal for entrepreneurs, developers, and digital agencies.
You own the software. You control the data. And the best part? No recurring fees.
What Mailer Can Do
Mailer is an affordable email marketing software built for digital marketers, startups, and small businesses who want to take email marketing into their own hands, literally. It’s a lightweight platform that handles the essentials:
- Create unlimited brands, campaigns, and subscriber lists
- Send newsletters using your own SMTP or email provider
- Track campaign performance in a clean dashboard
- Build smart segments to send personalised emails
- Enjoy unlimited usage without watching the clock or subscriber count
Mailer Key Features
- Multiple SMTP Integration
Mailer allows integration with multiple SMTP services such as Gmail, Amazon SES, Mailgun, SendGrid, Zoho, ElasticEmail, and your own custom SMTP server. This flexibility improves email deliverability, enables load balancing across providers, and gives you full control over your sending infrastructure and reputation.
- Subscriber Management
Mailer provides tools to manage subscriber lists efficiently. You can import/export contacts via CSV, segment them into groups, and track engagement metrics like opens, clicks, and unsubscribes. It also supports double opt-in for compliance and list quality.
- Role-Based User Access
Mailer offers role-based access control, which allows administrators to assign roles like admin or user. Each role has specific permissions to ensure that team members only have access to the features they need while maintaining security and control.
- Campaign Scheduling & Automation
You can schedule campaigns to be sent at optimal times or set up automated workflows such as drip campaigns, welcome series, or follow-up emails. This helps in engaging subscribers consistently without manual effort.
- Real-Time Analytics Dashboard
Mailer provides a comprehensive dashboard displaying real-time performance data for each campaign. Metrics include open rates, click-through rates, bounces, unsubscribes, and more, helping you evaluate the success of your campaigns.
- Template Management System
Mailer comes with pre-built email templates, and you can also upload or design custom templates. Templates can be saved, edited, duplicated, and organised for reuse across different campaigns.
- Payment Gateway Integration
Optional payment integrations like PayPal and Stripe allow you to monetise the platform. You can offer subscription plans, trial periods, or usage-based billing models to end users.
- API Integration
Mailer provides an API system that allows developers to interact with the platform programmatically. This is useful for integrating with CRMs, CMSs, or third-party apps.
Pricing: $33 One-time payment for a Regular License and $590 for an Extended License
Which Email Marketing Software is Right for You?
Not all self-hosted email marketing software is created equal. This quick comparison chart highlights key features, integrations, and strengths of each platform on this list. Whether you’re sending millions of emails or just want to use it for your small business, this table makes it easy to find the right fit without second-guessing.
Tools/Features | MailWizz | Relayzo | Maildoll | Acelle | Swift Send | Mailer |
---|---|---|---|---|---|---|
One-time Payment | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
SaaS Ready | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ |
SMTP | Multiple | Multiple | Multiple | Multiple | Multiple | Multiple |
SMS Marketing | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ |
AI Features | Addon | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
Automation | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Lead Forms | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
Email Verification | Addon | ✔️ | ✔️ | ✔️ | ✔️ | ❌ |
Pricing | $86 | $37 | $39 | $69 | $49 | $33 |
Final Thoughts
Email marketing isn’t dying, it’s thriving. But paying through the nose every month for tools that slap on limits, throttle your sending, and charge extra for basic features? That’s a game no smart marketer or small business owner should play.
That’s where this self-hosted email marketing software comes in: affordable, powerful, and fully under your control. It’s good for a solo entrepreneur, a growing startup, or an agency juggling multiple clients; this affordable self-hosted email marketing software we’ve covered from MailWizz to Swift Send gives you the freedom to scale without stress.
With the right self-hosted setup, you get:
- Unlimited sending (no more subscriber anxiety)
- Deep customisation and integrations
- Rock-solid deliverability (when paired with a good SMTP)
- Total data privacy
- And most importantly, no recurring bills draining your budget
You’re not just saving money. You’re building an email system that works for you, not the other way around.
So if you’ve been relying on overpriced platforms or juggling free plans with too many strings attached, maybe it’s time to try any of these self-hosted email marketing software.
Frequently Asked Questions (FAQs)
What is self-hosted email marketing software?
Self-hosted email marketing software is a tool you install on your own server (like a VPS or shared hosting). It lets you create, send, and manage email campaigns without relying on third-party platforms like Mailchimp or ActiveCampaign. You have full control with no monthly fees, no limits, and no gatekeepers.
Is self-hosted email marketing legal?
Yes! As long as you follow email marketing laws like CAN-SPAM, GDPR, or CASL, depending on your region. You must include unsubscribe links, get permission before emailing, and honour opt-outs. Good self-hosted email marketing software comes with features to help you stay compliant.
Can I use self-hosted software to run my own SaaS business?
Absolutely. Some self-hosted email marketing software, like Mailwizz, Relayzo, Acelle, and Swift Send, are SaaS-ready. You only need to buy an Extended License to use any of them as SaaS. They let you create client accounts, set pricing plans, and even collect payments using PayPal, Stripe, or 30+ other gateways. Perfect for launching your own email marketing platform.
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